Civil rights era Essay Example | Topics and Well Written Essays - 500 words

Civil rights era - Essay Example ies were reluctant to reacting at first; evidently, had the boycotters given up the suffering would have increased and probably more segregation laws set. The Montgomery Improvement Association also played a significant role in an era where African Americans fought for their civil rights. Under the leadership of Martin Luther King, the MIA was able to get its demands through the final verdict by the state’s court of law. The Little Rock incident and the Student’s Nonviolent Coordinating Committee all followed the footsteps of the boycott and were concerned about the treatment of African Americans by the society (Wallace, 1). The SNCC focused on depicting a better picture of the African Americans in the society through the campaign on observing voting rights for them too; moreover, the stress on feminism led to multiple protests and other campaigns that fought for sexual equality (HTI, 1). The segregation in schools affected the African American rights putting them in the lowest social class due to the lack of right education but the Little Rock 9 helped in the desegregation giving the African American youth an equal chance. Decisively, the Montgomery Bus Boycott is one of the major inspirations of the series of changes that are there in the African American history of civil rights; essentially, because the government of the United States and the white people experienced the heights that the black people were willing to go to for respect (History, 1). The boycott led to the formation of the Southern Christian Leadership Conference that influenced other events such as the March on Washington where Martin Luther King made his most popular speech; nonetheless, the SNNC also played a core role in the march. Under the Brown v. Board, many of the cases are the foundation of the education that the African American youth is getting today; remarkably, today there are no schools with segregation initiatives restricting them to attend schools. At first when the Little

Consumer Behaviour Essay Example | Topics and Well Written Essays - 2750 words

Consumer Behaviour - Essay Example This in turn allows the organisations to formulate the marketing plan and strategies accordingly. Owing to increasing globalization and changes in the overall world, customers have now become more aware (Leslie, 1995). This in turn has increased the importance of customers in the process of formulating different strategies. It has become essential for the organisations to understand the attitudes and behaviour of the consumers, in order to ensure that the respective products have high acceptance and demand. Marketing plans and strategies are used by the organisations in order to increase the visibility and demand of the product. If these marketing strategies are integrated with the consumer behaviour and attitudes, the impact of these strategies can be improved (Varadarajan & Menon, 1988). In this report an attempt has been made to understand the influence of these consumer behaviour models and theories on the marketing strategies of the organisations. Different marketing activities of Coca Cola have been used to explain the use of these models and theories in order to influence the process of decision making and consumer choice. For this purpose, it is first important to understand the relationship of marketing strategy and consumer behaviour. Once, understanding of this relationship will be developed it will become easier to comprehend the impact of different consumer behaviour models and theories on the marketing activities of the organisation (Vermeulen & Seegers, 2009). Most of the large organisations are aware of the importance of the understanding of consumer behaviour. Understanding the attitudes and behaviour of consumer enables the organisations to ensure the long term profits and growths associated with the products being offered (Gardner, 1985). First step in the process of formulating effective and efficient marketing strategy in order to survive in competitive industry is understanding and anticipating the consumer behaviour (Hawkins &